Lincoln Privacy

1. Information Lincoln Collects

Lincoln collects and processes several types of personal information, including:

2. How Lincoln Uses Your Information

Lincoln uses your personal information for the following purposes:

• Lincoln Service (Contract Performance):
  • Processing and managing your Lincoln vehicle rental bookings and agreements. Verifying your identity and confirming you meet Lincoln's rental criteria. Facilitating vehicle collection and return processes for Lincoln. Processing payments and managing deposits and charges associated with Lincoln rentals.
• Lincoln Customer Communication (Legitimate Interest/Contract Performance):
  • Sending reservation confirmations, schedule updates, and essential rental details. Responding to your questions and providing customer assistance. Informing you of changes to Lincoln services and policies.
• Marketing by Lincoln (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Lincoln has a legitimate interest. You can opt out at any time.
• Lincoln Improvement (Legitimate Interest):
  • Analyzing Lincoln website usage to improve experience and functionality. Conducting research to improve Lincoln vehicle fleet and services.
• Lincoln Compliance (Regulatory Requirement):
  • Meeting Lincoln's legal, regulatory and tax obligations. Preventing fraud and maintaining Lincoln's service security. Resolving disputes and enforcing Lincoln's terms and conditions.

3. Information Sharing at Lincoln

Lincoln may share your personal information with:

• Lincoln Service Providers: Third-party companies that help Lincoln deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually bound to protect your data.

Lincoln does not sell your personal information to third parties for marketing purposes.

4. Data Protection

Lincoln implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage method is completely secure, and Lincoln cannot guarantee absolute security for data transmitted online.

5. Lincoln Records

Lincoln keeps your personal information only for the period needed to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting obligations. Retention periods vary by the type of information and the context of processing.

6. Your Rights at Lincoln

Under UK data protection law, you have the following rights in relation to Lincoln:

• Right to Access: Request a copy of the personal information Lincoln holds about you.

To exercise these rights, please contact Lincoln using the details below.

7. Cookies and Analytics

Lincoln's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences in your browser settings.

8. Lincoln Updates

Lincoln may update this Privacy Policy periodically to reflect changes in our practices or in legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Lincoln

For questions about this Privacy Policy or Lincoln's data practices, please contact us: