Lincoln Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

How We Handle Your Data

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to meet our rental criteria. We also coordinate the vehicle collection and return to streamline your experience. Additionally, we manage payment processing, including deposits and any applicable charges.
• Customer Communication (Contract Fulfillment and Legitimate Interest):
  • We send booking confirmations, updates, and essential rental information. We answer your inquiries and offer customer support. We inform you of any changes to our services or policies.
• Marketing Permissions and Legitimate Interest:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and services.
• Legal Compliance and Obligations:
  • Adhering to legal and regulatory obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Information

• Service Partners: Third-party partners assist us in providing our services, including payment processors and IT support. They are required by contract to safeguard your information.

Your personal information is not sold for marketing.

Data Protection Measures

We utilize suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. Our strategies include encryption, access controls, secure servers, and routine security assessments. However, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

We keep your personal information only for as long as needed to achieve the purposes for which it was collected. This includes fulfilling legal, accounting, and reporting obligations. The duration for retaining information may differ based on the type of data and the specific circumstances surrounding its use.

Your Rights and Choices

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your personal information held by us.

For assistance with your rights, please reach out using the details below.

Cookies and Tracking Policies

Lincoln Car Hire utilizes cookies and similar technologies to improve your online experience, monitor website traffic, and customize content to your preferences. You have the option to adjust your cookie settings directly in your browser to manage how this data is used.

Policy Changes

This Privacy Policy may be revised from time to time to incorporate changes in our practices or comply with legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. Regularly reviewing this policy is recommended to stay informed about how your information is managed.

Contact Lincoln Support

Contact us for inquiries regarding our Privacy Policy and data practices.